Digital Collage, Motion Graphic, Video Editing
Lane Crawford

The iconic luxury department store Lane Crawford, globally recognised for its fashion edit, peerless service, visually inspiring environments, and a heritage of innovation since 1850. Lane Crawford launched its digital flagship in 2011, which became an omni-channel fashion retailer in Greater China and continues over the world.

With the key messaging of this Christmas campaign “Share The Joy Of Giving”, we created series of motion graphic and videos that animating elements like brush strokes, 3D rendered materials, and portraits from the fashion shoot, blending realism and surrealism to celebrate fun, warm, cozy and energetic moments to the audiences in particular winter season.