Lung Dim Sum & Lung Chong

Brand Creatives: Art Direction, Food Styling, Visual Identity,
Digital Marketing & Content Creation

LUNG DIM SUM is a newly launched dim sum brand with three stores located in the centre of Hong Kong. The modern tea house strives to craft innovative and traditional essence of Canton-style dim sum, with another branch of dinner LUNG CHONG, which serves fresh seafood and seasonal Canton cuisine for family and gathering settings.

We explored the possibility of cultural immersion between visual and content online - Celebrating the East meets West positioning, we aim to deliver a vibrant, eye-catching, yet sophisticated visual impact as its first impression for the Canton-style dim sum shop audience, especially travelers and local exparts. We also developed respective content to share Cantonese food culture, restaurant news, dish knowledge, making of, and seasonal menu launches for the public, supported by other digital functions to encourage online-to-offline activities.

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Cantonese Dim Sum, CN Culinary Culture

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Cantonese Dim Sum is an important part of traditional Chinese culinary culture, renowned for its diversity and exquisite craftsmanship. Each chef pays great attention to every detail and technique, aiming to deliver the most delicious Dim Sum to our customer.
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The allure of Dim Sum extends far beyond the Guangdong region as it represents the essence of traditional Chinese culinary culture and offers an unique experience that combines food, art, and social interaction. Next time when your foreign friends visit, don't forget to bring them to LUNG CHONG for a traditional Yum Cha experience.

LUNG DIM SUM SIU MAI RHAPSODY SERIE

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Explore the flavors of China with our new item from the LUNG DIM SUM SIU MAI RHAPSODY SERIE. Our skilled chefs creatively combine the ingredients from different regions of China, utilising Hong Kong-style Siu Mai as the carrier to showcase the unique flavors of Chinese regional cuisine🇨🇳
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CHINESE STYLE SIU MAI PLATTER
- Dried Oyster & Black Moss Siu Mai
- Iberico Pork w/ Marinated Oiled JiZong Mushroom Siu Mai
- Beef w/ 10-years Aged Tangerine Peel Siu Mai
- Sole Fillet w/ Spicy Sauce Siu Mai
- Marinated Quail Egg Siu Mai
- Spicy Chicken Cartilage Siu Mai

Discover the Extraordinary Flavors of Glacier Eggplant🍆

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Originating from the vicinity of Yulong Snow Mountain in Lijiang, Yunnan. It is named from being nurtured by the pure waters of glaciers, with a pleasant balance of saltiness and subtle sweetness, this unique eggplant offers a crispy exterior and tender, melt-in-your-mouth texture.
Every bite is a burst of freshness not only because of the exceptional taste but also our commitment on delivering the highest quality in every dish we serve. 🌟

Spring Menu is Shrooming

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Mushrooms are a low-calorie, low-fat, and low-carbohydrate food that is rich in protein, dietary fiber, and various vitamins. In addition to improving digestion and absorption, they can also enhance physical fitness and improve immune function.
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In the latest SPRING MENU, LUNG CHONG introduces three different types of mushrooms, including Marinated Oiled JiZong Mushroom, Dried Big Foot Mushroom and Morchella, creating various dishes that not only offering more vegetarian options but also bring a refreshing feeling in the humid spring season. 🧘🏻

Nourishing Ingredient - Traditional Fish Maw

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Fish maw is a nourishing ingredient made from the swim bladder of fish. It has a soft and chewy texture, rich in collagen, protein, and amino acids. Paired with the flavorful abalone sauce, it brings a luxurious taste to all diners.
Starting from March, when you make a dinner reservation for four or more people at LUNG CHONG, each person will receive a serving of Abalone Sauce Fish Maw.
Remember to make your reservation at least one day in advance to enjoy this offer.
Quickly WhatsApp us to book a table and don’t forget to forward this great news to your friends as well!

Swap Fancy Cocktails for Beautifying Soups

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Cantonese style soup not only satisfies your taste buds but also benefits your overall well-being, many soups are believed to have medicinal properties and are often enjoyed for their potential health-boosting effects in Guangdong soup culture. Traditional Chinese herbs are frequently added into the soups to promote WELLNESS and BALANCE in the body. Tag your friends and show that you care about them! 🍲🌱

Lantern Festival in LungDimSum

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Wishing you all a happy Lantern Festival, filled with reunions and joy among family and friends❣️
To create sweet memories for everyone 💞come dine in LUNG CHONG and LUNG DIM SUM branches tomorrow on the Lantern Festival, follow our IG & FB and make a post to receive two Osmanthus Black Sesame Dumplings for free
❣️Limited quantity, available while supplies last❣️

Green Chilli VS. Sichuan-Style Sauce

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Scallop with Green Chilli Pepper Sauce and Boiled Oysters with Sichuan Chili Pepper Sauce are definitely must-try dishes in LUNG CHONG. Both of the sauces are in green, but do you know the difference?
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🟢Green Chilli Pepper Sauce is usually made from a blend of Sichuan pepper and green chili peppers. This seasoning provides a certain level of spiciness and numbing sensation, enhancing the fresh and sweet flavor of the scallops🤤
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🟩Sichuan Chili Pepper Sauce features a Chinese Sichuan-style seasoning sauce made primarily from chili peppers, salt, and other spices. It has a rich spiciness and aroma that enhances the overall flavor of the oyster.

Limited Edition - Four-person Set

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Whether it’s a welcoming party, celebration, or business lunch, you may want a decent restaurant that is able to cater everyone’s taste. Look no further than LUNG CHONG and our BUSINESS LUNCH SET 🍲✨ For just $458, you can enjoy our four-person set menu, which includes two dim sum dishes, three main courses, as well as rice and dessert, providing you with a sumptuous lunch! 🥢
We also offer set menus for two and six people to cater different needs. These menus are available from Monday to Saturday, 11am to 3pm. Don’t forget to make a reservation one day in advance so that we can prepare a fulfilling lunch for you! 📞🗓️
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Terms and conditions apply.

Introducing - Baked Yellow Croaker w/ Pandan Leaf & Ginger Sauce

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Introducing LUNG CHONG's Special Dish - Baked Yellow Croaker With Pandan Leaf & Ginger Sauce! 🌿✨ We use this traditional and authentic technique by marinating the yellow croaker with ginger and scallions to eliminate any unpleasant fishy smell while enhancing the umami of the fish. After pan-frying, the yellow croaker is wrapped in pandan leaves and baked, allowing the aromatic essence of pandan to infuse into the fish. Paired with a refreshing Thai-style green chili sauce, it creates a harmonious Southeast Asian flavor. Come try out this exquisite dish that showcases the artistry of our culinary team!

Glacier Eggplant w/ Longan Honey & Fried Melon Milk w/ Cheese

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Today, we introduce an appetizer that is often overlooked but guaranteed to leave you wanting more – Glacier Eggplant w/ Longan Honey & Fried Melon Milk w/ Cheese!
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The glacier eggplant has a naturally savory and slightly sweet taste, with a crispy exterior and tender interior. Through our special frying technique, the eggplant's juicy texture is perfectly preserved, while the sweet longan honey adds a touch of sweetness to the dish, making it a favorite among adults and children
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The Fried Melon Milk w/ Cheese features a golden crispy outer shell encapsulating creamy and smooth melon milk. It offers a delightful contrast of textures, starting with crispness and ending with softness. The combination of salty cheese and sweet melon milk allows you to enjoy the wonderful interplay of savory and sweet. Though it is categorized as an appetizer, you can definitely see it as a dessert!

LUNG DIM SUM’s Signature - Red Rice Roll With Crispy Prawn & Pork Stuffing

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Don’t miss out on LUNG DIM SUM’s signature product — Red Rice Roll With Crispy Prawn & Pork Stuffing!
This rice roll has always been a crowd favorite! 🌟So today, let’s peek into the LUNG KITCHEN to see how this soft yet crispy rice roll it’s made! 🤫
The filling of this Red Rice Roll includes shrimp, pork, water chestnut, coriander, carrot, and Vietnamese rice paper. The chef first fries it till golden, then pours a thin batter into a steaming tray. Next, they roll the crispy filling in the rice roll, cut it into bite-sized pieces, and drizzle on some salad dressing. Voilà! The Red Rice Roll is born! It’s got a soft exterior, a crispy middle, and a juicy filling. Dip it in the mildly salty soy sauce, flavouful sweet chili sauce, or rich sesame sauce for an explosion of flavor. Mix and match to find your favorite combo!😆

International Young Chef Gold Award

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Celebrating Chef Kit's Outstanding Achievement! We are thrilled to announce that our very own Chinese Head Chef Kit has won the prestigious International Young Chef Gold Award! 👏🏻
His culinary skills and dedication have shined bright, earning him this remarkable honor. We couldn't be prouder of his talent and passion for creating exceptional dishes！
Come and experience Chef Kit's creations at LUNG CHONG and join us in congratulating him on this well-deserved honor!

Start A Deliciously Lucky Year

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Get ready to bring in good fortune with our special CNY Dim Sum Set which includes three auspicious treats. 😋Don’t miss out on this limited-time offering and come meet the baby dragon!
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Please be reminded that on the New Year’s Eve (9th Feb) all LUNG DIM SUM branches will be close at 4pm while LUNG CHONG will serve you during the festive season with regular opening hours.
Wishing you all a Happy Lunar New Year!

Pairing Traditional Sweet Soups with Snacks

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Do you ever finish dinner with friends and still crave that dessert? Or perhaps you want to grab a late-night snack because you want to spend more time with friends? A Dim Sum restaurant could be an option! 😋LUNG DIM SUM has branches in Wan Chai and Tsim Sha Tsui that stay open until midnight everyday while Tsim Sha Tsui branch starts offering sweet soups at 3PM. Whether you're into traditional Chinese sweet soups, IG-able shaved ice, or Taiwanese desserts, we've got you covered.
Come to LUNG DUM SUM with your friends and enjoy a delicious late-night treat, keeping the happiness and excitement going!🌃🌟

HK Classic - Rice w/ Shark’s Fin Soup

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“Rice w/ Shark’s Fin Soup” was once a symbol of luxury dining during the prosperous 70s and 80s, it even became a popular social term in Hong Kong! I wonder how many of you have had savored this iconic dish? For the younger generation who may not be familiar with Rice w/ Shark’s Fin Soup, let LUNG CHONG introduce you to this classic plate. 😋
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Our chef simmers the broth using chicken, pork, and Jinhua ham as the base, slowly cooking the tender fish fins to perfection. The flavorful soup is then thoroughly mixed into the rice, creating a rich and velvety texture.
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Whether it’s your first time discovering this Hong Kong specialty or a nostalgic trip down memory lane, LUNG PLUS members may now enjoy this classic taste with just $288 (original price $568)! Come and share this classic with your precious friends! 🍛

Right Time Right Season

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🍲Our Rice w/ Chicken Broth & Seafood features a rich and flavorful broth made with premium chicken. Paired with fresh seafood such as shrimp and scallops, the dish boasts a layered and juicy texture. The steaming hot broth is poured directly over the rice, allowing it to fully absorb the flavors, resulting in a soft and delicious mouthfeel. Generous in portion and with a depth of flavors makes the Rice w/ Chicken Broth & Seafood a classic dish that is both delicious and nutritious!🍴

A Thoughtfully Crafted Feast of Mountains and Seas! 🍲🌿

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At LUNG CHONG, our summer dishes strike a harmonious balance between vegetarian and meat-based ingredients, blending the umami of rare mushrooms and seasonal products with the flavors of meat and seafood. Through techniques like steaming, stir-frying, pan-frying, poaching, braising, and deep-frying, we have expertly created dishes that showcase the essence of wild greens and maritime delights, resulting in a refreshingly delightful experience.
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Come to LUNG CHONG and savor the spirit of nature, adding a refreshing touch to your summer! 🍴

Father's Day Combo

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Loving but unspoken, a father's love is felt in the everyday details - an embrace, a conversation, a shared meal.
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Father's Day is just around the corner, and LUNG CHONG is presenting a heartfelt celebratory feast for our fathers ❣️
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[Fatherly Love, Bird’s Nest & Abalone Feast] $3988 (for 6 persons)
Commence the cherished moment with premium seafood delicacies, and end the meal on a sweet note with bird's nest pudding.
[Honoring Paternal Grace, Expressing Filial Love] $2688 (for 6 persons)
This meticulously crafted set features delicate appetizers and nourishing main courses, sending your father abundant blessings and love.
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WhatsApp to reserve your table now, and bring your father to LUNG CHONG to celebrate this joyous occasion from 1st to 16th June.
▴ Advance reservation is needed one day prior.

Sea Cucumber and Millet Soup

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Focusing on quality & seasonal ingredients is the feature of our SPRING MENU! Today, we're introducing a truly authentic seasonal soup - Sea Cucumber and Millet Soup. 🌾🌊
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The combination of millet and sea cucumber creates not only a delicious flavor but also a nutritious soup, where every spoonful is a treat for your body and taste buds! 🥣😋Millet is rich in protein, fiber, vitamin B complex and minerals, which help stabilize blood sugar levels and reduce cholesterol. On the other hand, Sea Cucumber is abundant in protein and arginine, which can enhance the body's immune system. Come to LUNG CHONG and savor this nourishing Sea Cucumber and Millet Soup! Indulge in its flavors while obtaining the benefits of its nutritional value.

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Lung Dim Sum & Lung Chong

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