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E-comm Branding Visual, Womenswear

Visual Identity, Digital Artwork, Video Editing
Lane Crawford

The iconic luxury department store Lane Crawford, globally recognised for its fashion edit, peerless service, visually inspiring environments, and a heritage of innovation since 1850. Lane Crawford launched its digital flagship in 2011, which became an omni-channel fashion retailer in Greater China and continues over the world.

Decoding core value of the brand, we developed visually engaging and refreshing identity into the artwork for its’ E-comm platform, demonstrated dynamic, authentic, inspiring and cutting-edge aesthetic through a series of motion collage twisted with graphics, video tapes and experimental effects, forming three themed videos for the Menswear & Womenswear shop edits - THE DENIM ROOM, THE FIT ROOM and VACATION ROOM, shared interaction and sensational atmosphere to the experience of customer online journey. 

ARTWORK | FULL VIDEO

1

/ THE DENIM ROOM
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2

/ THE
FITROOM
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3

/ VACATION ROOM
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APPLICATION(S)
Enews_desktop_MW.gif
Yieldify_dt-VR-cn.gif
Yieldify_dt.gif
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FITROOM_MW_BANNER.gif

©2020 by 55YEAH

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