"The Sense of Blossom Will" Editorial

Art Direction, Styling - Lane Crowford

The iconic luxury department store Lane Crawford, globally recognised for its fashion edit, peerless service, visually inspiring environments, and a heritage of innovation since 1850. Lane Crawford launched its digital flagship in 2011, which became an omni-channel fashion retailer in Greater China and continues over the world.

Edit of products push - lining brands up across different categories together, including Fashion, Accessories, Beauty, Home & Life products to form an editorial story for the brand website and social media.
Brands ACNE STUDIO, THE ROW, HAIRER ACKERMANN, DANSE LENTE, LOBJET, GIVENCHY BEAUTY

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