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"What Is Art" Global Exclusive Collection
Art Direction, Still-life Styling - Lane Crawford
The iconic luxury department store Lane Crawford, globally recognised for its fashion edit, peerless service, visually inspiring environments, and a heritage of innovation since 1850. Lane Crawford launched its digital flagship in 2011, which became an omni-channel fashion retailer in Greater China and continues over the world.
We think about product uniqueness and to work on ways to communicate - here we discovered cohesiveness in colours, texture and props that contrastingly odd yet playfully harmonised in the image design, aspiring viewers to resonate with theme message "What is Art" and asking their community to share what art means to them in this exclsive campaign.
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